The Purrfect Cup


The Purrfect Cup is not your regular cafe. They not only serve quality, locally roasted coffee products but also play host to upwards of 20 cats at a time. Provided by different shelters in the area the majority of cats at the cafe are rescued animals. They spend a few weeks in the comfy Cat Lounge to play, socialize, and possibly find someone to adopt them. The goal of The Purrfect Cup is to find a "furrever" home for all of the cats and to make a mean Cup of Jo - of course.



Branding


A logo featuring a hand-drawn typeface accentuated with creative feline details. The subtle form of a seated cat with a hanging tail in the "P" - while serifs feature the famous look of a cat's paw. Company brand and colors are shared across all in-shop signage and other printed materials such as Loyalty Cards and Gift Certificates.

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Web Design


Clean and Responsive website developed to include features such as profile pages for each cat that is currently at the cafe - other features include online bookings and adoption workflow.

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Artwork


You just can't have a cafe with bare walls, especially with subjects as wonderful as coffee and cats. 

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Is there anything more adorable than a kitten? Yes - cartoon kittens. Along with in-house artwork, these cartoon kitties are featured on everything from fridge magnets to mugs.


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Behind the coffee station stands an accent wall that we believe is pretty neat and original. Painted matte black, the wall is covered from floor to ceiling with a glossy black vinyl pattern - the two contrasting finishes make the pattern subtle when viewed head-on, but shiny and reflective at adjacent angles.

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Signage


Window decals, storefront signage, menu board, and rules for the cat lounge include some of the sign designs developed.

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The menu is a framed chalkboard and sits mounted to the main wall of the cafe. Prices and monthly specials are written in chalk pen. The menu design and items listed on it were cut from white vinyl and carefully installed to allow for a menu board that can change pricing at a moments notice.


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Marketing


Creating excitement and spreading the word about a Cat Cafe is a fun and interesting task. Over the months during the cafe's construction and development, we developed marketing content to gain the attention of cat lovers in the area.

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Content developed for social media promotes the locally sourced coffee and sweets provided at the cafe, but would also feature lots and lots of cats. This is Cyril, and he hates nonsense.